We expect and plan for a massive increase in sales each January but 2019 has got off to an amazing start, with sales up 14% year on year against the first 10 days of 2018. Much more of our marketing effort this year has been focused on a digital campaign with particular focus on Google Adwords and Facebook PPC campaigns. All traffic is directed to our websites and on Monday 7th January we had the groups most successful day ever for online membership purchases, even surpassing our Black Friday offer in November. We are now looking forward to a strong end to the month!