Hotel leisure club chain of hotels

Hotel leisure club chain of hotels

3d Leisure have successfully undertaken Hotel Gym management of this contract since 2007. Hotel chain with high end leisure facilities.

6 Clubs had consolidated membership of 3,400 income of £2.1m

Facilities

Typically Gym, Swimming pools, Sauna, stream room, Spa and treatment rooms

Overview

Club reported 400 members and had annual income of £80k per annum making annual loss of £40k.

Key actions

Created and implemented sales system and process
All staff trained

Marketing plan created and executed
Analysis of staffing levels

Benchmarking of operating costs
Improved member journey to address high attrition levels

Results

Membership increased to 3,800 at end year 1

20% increase in income with like for like clubs

32% increase in consolidated profit

Contract extended to further 9 sites in 2010