Hotel Leisure Club Chain of hotels

3d Leisure have successfully undertaken Hotel Gym management of this contract since 2007. Hotel chain with high end leisure facilities.

6 Clubs had consolidated membership of 3,400 income of £2.1m

Facilities

Typically Gym, Swimming pools, Sauna, stream room, Spa and treatment rooms

 Key action

• Created and implemented sales system and process
• All staff trained
• Marketing plan created and executed
• Analysis of staffing levels
• Benchmarking of operating costs
• Improved member journey to address high attrition levels

Result

• Membership increased to 3,800 at end year 1
• 20% increase in income with like for like clubs
• 32% increase in consolidated profit
• Contract extended to further 9 sites in 2010