Hotel Leisure Club Chain of hotels

Aug 24, 2020

3d Leisure have successfully managed this contract since 2007. Hotel chain with high end leisure facilities.

6 Clubs had consolidated membership of 3,400 income of £2.1m

Facilities

Typically Gym, Swimming pools, Sauna, stream room, Spa and treatment rooms

 Key action

  • Created and implemented sales system and process
  • All staff trained
  • Marketing plan created and executed
  • Analysis of staffing levels
  • Benchmarking of operating costs
  • Improved member journey to address high attrition levels

 

Result

  • Membership increased to 3,800 at end year 1
  • 20% increase in income with like for like clubs
  • 32% increase in consolidated profit
  • Contract extended to further 9 sites in 2010

 

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