After a period of 18 years, Keith Osborne has returned to where his senior management career began by re-joining leisure facility management company 3d leisure.

Over the course of almost two decades, Keith’s post-3d leisure credentials boast heading up operations at Bladerunner, including developing a unique education strategy within schools and colleges, and then leading the trade sale to Nuffield Health.

Keith later spent five years as Nuffield Health’s Corporate Operations Director, delivering unrivalled contract retention and meeting ambitious financial targets.

Keith said: “I’m delighted to be back. 3d is an amazing company with a true passion for operating facilities in the true spirit of the health and fitness industry – putting fun back into fitness. My role as Commercial Director will allow me to grow and expand on 3d’s impressive portfolio of 68 sites, which covers hotels, corporate, education and standalone facilities. I’m like a kid at Christmas.”

Mark Bremner, Managing Director at 3d leisure, added: “With Keith now on board we are ready to tackle all market sectors and build on our 25 years of solid foundations. The knowledge that Keith has, particularly in the corporate and education sectors, is second to none in the leisure industry; we are delighted he has joined the team. His abundant energy and obvious passion for excellent service is going to be a real asset to us.”