Black Friday took the world by storm again this year with all the major brands and retailers running some form of ‘Black Friday Sale’, as the nation cashed in on any offer to be had.
At 3d leisure we were no different and in a campaign centrally planned for months prior, we used social media to push an end of year joining offer to the masses. We have seen great success with the group reporting an increase in membership sales of 18% compared to the same weekend last year. Operations Director Paul Ramsay added, “We hoped Black Friday was going to prove beneficial to us but even we were taken aback by the overall group success. Whilst at head office we can plan events like this, and ensure in terms of social media power we are covered, we rely on the teams on the ground to convert. They have all done extremely well this weekend. Well done to all!”