5 Star independent hotel London

5 Star independent hotel London

Independent hotel, previously managing their own leisure facilities. Upon appointment 3d Tupe the 7 members of leisure team to 3d employment

Facilities

Gym, swimming pool, sauna, steam room, spa

Overview

Club reported 400 members and had annual income of £80k per annum making annual loss of £40k.

Key actions

Audit of membership system (identified 250 paying members)
Proactive sales process implemented and monitored

All staff trained
Creative marketing plan created and executed

Analysis of staffing levels
Benchmarking of operating costs

Improved member journey to address high attrition levels
Improved local reputation through better management

Results

Membership increased to 450 paying members end year 1

Year 1 income increased to £115k

Year 1 profit of £5k

Year 2 profit £30k

Years 3 onwards – consistently circa £40k profit

Contract still running 5 years after commencement