Hotel Leisure Club Chain of 18 hotels

Aug 24, 2020

3d were appointed to take over the leisure management by a hotel management company, chain of 18 hotels.  Initial contract was for 6 of the now 18 managed facilities.

Facilities

Gym, swimming pool, sauna, stream room, spa

Key actions

  • Full operational audit of each site
  • Creation of development and action plan per site
  • Supplier analysis and consolidation of purchasing
  • Introduction of sales systems
  • Introduction of group marketing plans
  • Introduction online joining
  • Developed website with improved SEO
  • Social media marketing

Results

  • Membership levels across the group increased from previous year by 48%
  • Profit levels across the group from leisure increased by 22%

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