Hotel Leisure Club Chain of 18 hotels

3d were appointed to take over the leisure management by a hotel management company, chain of 18 hotels.  Initial contract was for 6 of the now 18 managed facilities.

Facilities

Gym, swimming pool, sauna, stream room, spa

Key actions

• Full operational audit of each site
• Creation of development and action plan per site
• Supplier analysis and consolidation of purchasing
• Introduction of sales systems
• Introduction of group marketing plans
• Introduction online joining
• Developed website with improved SEO
• Social media marketing

Results

• Membership levels across the group increased from previous year by 48%
• Profit levels across the group from leisure increased by 22%